According to the data from AVC, the retail sales of dishwasher market in the first half of 2024 reached 5.8 billion yuan and the retail volume reached 990,000 units, up 4.6% and 3.5% year-on-year respectively. Under the pressure of the market, the growth momentum of dishwashers remains unchanged.
Behind this, on the one hand, the continuous iteration of technology has injected strong development momentum into the dishwasher industry; on the other hand, the continuous improvement of relevant national standards has led the dishwasher industry to flourish in a more scientific and orderly direction.
Not long ago, the national standard for dishwashers - GB/T 20290-2024 "Household Electric Dishwasher Performance Test Method" was revised and released. Among them, as the drafting unit of this standard, Marssenger is on the list.
Marssenger is not only a leader in the integrated stove category, but also the inventor of large-capacity integrated dishwashers*, and plays an important role in leading the industry in the dishwasher track.
Actively participate in the formulation of standards and promote the high-quality development of the industry
In a highly competitive environment, the formulation of standards is crucial to the development of an industry. Participating in the drafting of standards is a positive move for enterprises to build a fair and orderly competition environment for the entire industry from the macro perspective of industry development. For the dishwasher industry, with the continuous expansion of the market scale and the increasing diversification of consumer demand, unified and scientific and reasonable standards have become an urgent need for the development of the industry.
In the early dishwasher market, due to the lack of perfect standards, product quality was uneven, and companies were mixed in production and competition due to the lack of clear standards. The formulation of standards provides a possibility to solve these problems. It can standardize the production process, clarify product performance requirements, and make the industry have rules to follow.
Marssenger have always attached great importance to R&D and quality control, adhering to the general policy of "continuous innovation, leading the industry", and demanding themselves with high standards. In the process of dishwasher standard formulation, Marssenger, as the inventor of large-capacity integrated dishwashers*, have demonstrated outstanding leadership and active responsibility. Marssengers actively participate in the drafting of many national, industry and group standards, involving "Integrated Stove", "Dishwasher", "Service and Maintenance" and other fields, as many as 20 items. In the process of dishwasher standard formulation, Marssenger has demonstrated the outstanding leadership and active responsibility of leading enterprises.
In 2022, the China Association for Standardization held a press conference for the first integrated dishwasher industry in my country, the "Integrated Dishwasher for Household and Similar Purposes". As the inventor of large-capacity integrated dishwashers, Marssenger, as the first drafting unit, gave full play to its advantages in technology and practical experience, and made comprehensive and clear specifications for the technical standards of integrated dishwashers.
In 2023, Marssenger took an important step in the field of scientific and technological innovation. The project research and industrialization demonstration of key technologies for personalized meal digital design and intelligent manufacturing led by Marssenger was approved and successfully selected into the national "14th Five-Year Plan" key research and development plan.
Marssenger's active participation in this series of standard formulation and scientific research projects fully demonstrated its sense of responsibility and mission as an industry leader, and set a good example for the entire dishwasher industry.
Marssenger D75: "Internationally Leading", a high-standard product model
In the world of high-standard products, excellent products are the product of the integration of industry standards and advanced technologies, leading the direction of industry development. The Marssenger D75 integrated dishwasher is such a product, which embodies Marssenger's ultimate pursuit of quality and unremitting efforts in innovation. Once launched, it has attracted much attention in the industry and won many authoritative awards.
In July 2023, the overall technologies such as micro-nano cavitation cleaning and MAX-PTC hot drying carried by the Marssenger D75 integrated dishwasher were evaluated by the China Light Industry Federation of Trade Unions as "internationally leading level"*.
In August 2023, Marssenger's dishwashers D70 and D70S passed strict audits and obtained the "Industry Product Leader" certification. As a leader in the same series, D75 inherits these excellent qualities, holds itself to higher standards, and continues to provide consumers with a high-quality dishwashing experience.
It is no accident that D75 has won numerous awards. The reason behind it is its hard-core product strength.
In terms of design, D75 focuses on the concept of "washing dishes, cleaning fruits and vegetables, one is better than six", integrating six functions of sink, Fruit and vegetable cleaning machine, dishwasher, disinfection cabinet, residue processor and cabinet, which can maximize the kitchen space (occupying only 0.54㎡) and effectively alleviate the problem of cramped kitchen.
In terms of fruit and vegetable cleaning effect, D75 is equipped with micro-nano cavitation cleaning technology certified as "international leading level"*. The micro-nano high-energy bubbles produced by this technology can remove pesticide residues up to 98.8%, which can bring the purification effect of fruits and vegetables to a new height.
In terms of drying function, D75 is equipped with MAX-PTC hot drying technology, with a drying index of 1.23 (the highest national standard is 1.08). Compared with the series of dishwashers previously launched by Marssenger, the drying effect of D75 has been significantly improved, bringing users a better drying experience.
At the same time, the third-generation residue treatment technology* of Marssenger patent can crush small cartilaginous fish bones, greatly simplifying the cumbersome pre-treatment steps before washing. In addition, D75's 9 technological innovations and 10 considerate designs have set multiple leading positions in cleaning effects, storage capacity, and intelligent control, bringing consumers a new high-quality water washing solution.
Conclusion: In the 14-year development process, Marssenger has always adhered to the high investment in product research and development and strict requirements on quality standards, putting technological innovation and user needs first. Through active participation in the drafting of national standards and outstanding performance in various scientific research projects, Marssenger has not only promoted the entire industry to develop in a standardized and high-quality direction, but also injected a steady stream of power into the upgrading and innovation of its own products.
Looking to the future, Marssenger will adhere to the principle of "user first" and unswervingly follow this high-end development path with technological innovation and quality first as the core, and continue to create high-end products that integrate "unique, leading, high-end, aesthetics, and intelligence" to create a better kitchen life experience for users.
1.*Source: The name of the international leading level identification result is: Detection of drug-resistant pathogenic microorganisms and innovation and application of antibacterial preservation technology in pre-prepared prepared foods, China Light Industry Joint Science and Technology Identification No. [2023] No. 110, and Marssenger Kitchenware Co., Ltd. is one of the completing units.
2.*Source: Inventor of large-capacity integrated dishwasher: Chinese invention patent, patent number: ZL202110232723.4.
3.*Source: Third-generation residue treatment technology: Chinese utility model patent, patent number: ZL202022408448.0.