At the end of October, the highly anticipated "2024 Dingge Award Digital Transformation Pioneer List" was officially announced at the Harvard Business Review Annual Summit. As a leader in high-end integrated stoves*, Marssenger stood out from hundreds of companies with its industry-leading digital transformation results and was listed on the Dingge Award list and won the honor of "Growth Pioneer Enterprise".

The Dingge Award is jointly sponsored by Caijing Magazine and SAP, with the Chinese version of Harvard Business Review as the core supporting media, the Artificial Intelligence and Management Research Center of the School of Economics and Management of Tsinghua University and the Supply Chain Strategic Management Research Center of Renmin University of China as research institutions, and academic support from business schools and research institutions of many Chinese double first-class universities. The award aims to discover outstanding cases of digital transformation and industry role models. It has been successfully held for seven sessions, and the scope of selection has been expanded to the two sides of the Taiwan Strait and Hong Kong and Macau. It has received applications from more than 1,200 companies and 1,700+ projects. It has been positioned as a highly credible enterprise digital transformation award in the industry.

The theme of this year's "Dingge Award" is "Cloud Leadership·Business AI", which aims to lead enterprises to comprehensively create more mature intelligent transformation for AI management and production models on the basis of comprehensive digital transformation. Marssenger was selected as the "Dingge Award - Growth Pioneer Enterprise", which is not only an affirmation of Marssenger integrated stove digital innovation capabilities, but also a strong proof of its value contribution and outstanding performance in the industry.

In the "Government Work Report" of the 14th National People's Congress in 2024, "vigorously promote the construction of a modern industrial system and accelerate the development of new quality productivity" ranks first in the government's work tasks in 2024. "Digital transformation and technological innovation" is an indispensable key driving force for the development of "new quality productivity".

Under this macro background, using technologies such as artificial intelligence and big data to improve production efficiency, optimize product quality, and innovate business models, and empowering the high-quality development of new quality productivity with the innovative development of the digital economy has become the only way for enterprises to adapt to the trend of the times and achieve sustainable development.

Marssenger integrated stoves have always attached great importance to the upgrading of enterprises in digitalization and intelligence. Especially in recent years, when the industry dividends have gradually faded, the endogenous growth brought about by digitalization, new quality productivity and refined management level has become the core competitiveness of enterprises' sustainable development.

Since its listing, the company has further increased its investment in the field of digitalization, actively promoted the digitalization and intelligent transformation of enterprises, and has successively achieved remarkable digital results in many fields such as automated warehousing, intelligent manufacturing platform, marketing middle platform and AI intelligent after-sales, and won many authoritative honors. It is worth mentioning that the 14th Five-Year National Key R&D Project led by Marssenger Integrated Stove - "Research and Industrial Demonstration of Key Technologies for Personalized Dietary Digital Design and Intelligent Manufacturing" project was officially approved by the state at the beginning of this year and was successfully launched.

Marssenger Integrated Stove has established an intelligent integrated stove industrial park, which realizes interconnection and interoperability through digitalization to improve production efficiency. Its production process adopts advanced automation technology, such as stamping lines, welding, grinding and other links are all automated, ensuring production quality and efficiency. At the same time, the 4.0 smart factory has achieved a comprehensive upgrade through the construction and integration of multiple systems, presenting a state of human-machine interaction and production and sales collaboration.

On the product side, Marssenger has launched a series of smart integrated stove products, equipped with the MCOOK platform, a smart kitchen system independently developed by Marssenger. Relying on powerful data processing capabilities and artificial intelligence algorithms, it can accurately control the entire cooking process. It has also established a digital nutrition laboratory in conjunction with China Agricultural University to launch products with smart recipe functions.

On the marketing side, Marssenger has established a global marketing system and a "four-one" information network to drive corporate development with technology. The digital global marketing strategy is committed to fully penetrating all potential channels. AI smart scenes cover product consultation, complaint handling, service consultation, and accessories consultation. The Fire Powder Club smart scene integrates a number of innovative functions, including smart recipe recommendations, smart linkage between handheld clients and devices, smart after-sales service, remote detection and adjustment, and smart error reporting for hardware. These functions not only enrich the user experience, but also create a unique competitive advantage for Marssenger kitchenware.

The future competition is the competition of digital capabilities.

Looking to the future, Marssenger Integrated Stove will unswervingly use digitalization and intelligence as the driving engine, and strive to build a digital-driven full value chain and flexible intelligent manufacturing capabilities.

At the beginning of 2023, Marssenger Integrated Stove took the core business strategy as the cornerstone and formulated a digital strategic plan. Among them, the North Star project was identified as a key measure, which aims to improve the level of refined management and build a digital management system that can support tens of billions of enterprises. This is an important project with company-level strategic significance.

From the beginning of the project in May 2023, the company's IT management department went all out and held several special seminars for preparation, conducted a status survey on organization, modules, and SAP environment preparation, and started working overtime to build the system in early August, and carried out system configuration development, system integration testing, user acceptance testing and training. Finally, with the joint efforts of the entire company and all departments, the Polaris project was successfully launched in early 2024, and finally achieved the "four new" - "new platform, new process, new management, new data." With the help of this project, the business process standardization reconstruction was promoted, the communication mechanism of digital empowerment management was established, and the company-level data organization, data standards, and digital rules were established to continuously refine management, provide a scientific basis for business decision-making, and further reduce costs and increase efficiency.

Marssenger Integrated Stove actively promotes business transformation, aiming to break through the bottleneck of scale and achieve the goal of manufacturing industry 4.0. In this process, strengthening refined management has become a top priority, and digital management is gradually realized by consolidating the construction of "three transformations" (i.e. standardization, process, and informatization). At the same time, the "three-transformation factory" (i.e. automation, digitalization, and labor-saving) is planned and constructed step by step to achieve rapid response to the market and meet customized needs.

It is not difficult to see that from the beginning of digital transformation, Marssenger Integrated Stove has taken enhancing competitiveness and promoting business innovation as its core goals, and is committed to building digitalization into a strategic pillar to support the continuous creation of value in the main business.

As a leader in high-end integrated stoves*, Marssenger Integrated Stove has played an exemplary role in the context of the country's vigorous promotion of high-quality development and the acceleration of the development of new quality productivity. By actively embracing digital transformation, Marssenger Integrated Stove has not only improved its own production efficiency and product quality, but also provided the industry with experience and models that can be used as a reference. The "Dingge Award - Growth Pioneer Enterprise Award" is a high recognition of its continuous exploration and positive progress on the road of digital transformation.

About Marssenger

Marssenger integrated stove is the core product of Marssenger Kitchenware Co., Ltd. Marssenger Kitchenware Co., Ltd. is a high-tech enterprise with high-end integrated kitchen appliances as its core business and "making kitchen life healthier" as its mission to carry out product research and development and production. In 2010, Marssenger was founded with the original intention of "completely solving the problem of kitchen fume". It was listed on the Shenzhen Stock Exchange on December 31, 2020. Only half a year after listing, it jumped to the first place in the revenue of listed companies in the integrated stove industry* (data source: financial reports of listed companies in the integrated stove industry)

High-end integrated stove leader* (data source: Frost & Sullivan, based on research on the Chinese integrated stove market; the first place in the country for three consecutive years is calculated based on the sales volume of integrated stoves from 2021 to 2023; the high-end integrated stove leader is calculated based on the sales volume of high-end integrated stoves from 2021 to 2023; the survey was completed in May 2024)

And it has been maintained to this day. Marssenger has achieved the first place in the country in sales volume in the integrated stove industry for three consecutive years from 2021 to 2023*. (Data source: Frost & Sullivan, based on research on the Chinese integrated stove market, calculated based on integrated stove sales from 2021 to 2023; the survey was completed in May 2024.)