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AWE 2026 Dual White Paper Launch & Forum Concludes Successfully
In March 2026, the global home appliance and consumer electronics industry once again focused on Shanghai. As the "innovation bellwether" of China’s home appliance industry, AWE 2026 gathered cutting-edge technologies and trends. At this grand event, MARSSENGER – with 16 years of expertise in integrated kitchen appliances – themed its exhibition "Reconstruct the Kitchen". It not only showcased powerful products and trend insights, but also demonstrated its in-depth thinking and practical solutions for future kitchen life through a professional and insightful launch event.
From March 12 to 15, an innovative event kicked off at the MARSSENGER Integrated Kitchen Appliances booth at AWE. Instead of simple product displays, MARSSENGER adopted a format of "professional release + in-depth discussion", opening an insightful dialogue with the industry, customers and the market.
Reconstructing the Spatial Aesthetics of the Kitchen and Reconstructing the Kitchen: 2026 China Integrated Kitchen Appliance Consumption Trends. Mr. Huang Zecheng, Vice Chairman and Executive President of MARSSENGER, jointly launched the release ceremony with Mr. Ma Li, General Manager of WGSN China, and Mr. Zhao Zhiwei, Vice President of Aoweiyun.
In the subsequent interpretation session, Mr. Ma Li clarified the core trends of kitchen spatial aesthetics for the next 1–3 years. Mr. Zhao Zhiwei, based on massive data, accurately outlined the consumption blueprint of integrated kitchen appliances in 2026. One white paper focuses on "appearance and structure", the other on the "core engine", together providing an authoritative reference for industry development.
After the launch, the event entered a highlights forum. Hosted by senior designer Mr. Sun Quanyun, three senior executives of MARSSENGER sat down with industry leaders including Mr. Liang Jinghua, Mr. Ma Li and Mr. Zhao Zhiwei for an in-depth dialogue.
The forum pointed out that the combination of MARSSENGER M80 Integrated Cooking Center and W80 Integrated Cleaning Center integrates originally scattered appliance functions into less than 1 square meter through ultimate integrated design, truly "returning space to life".
Guests highlighted the "Full-scenario Smart Kitchen System" equipped on the M80. Its "AI Eye Fire & Smoke Control" automatically recognizes cooking scenarios, adjusting fan speed and preventing dry burning. The Pro version integrates "Air Sensing" (invisible ventilation) and "Sentry Induction" (millimeter-wave radar security), evolving the kitchen from a tool into a lifestyle companion.
While theoretical discussions are profound, MARSSENGER excels at turning trends into reality. If the forum was a collision of ideas, the exhibition booth was the concrete presentation of an ideal lifestyle.
The one-stop kitchen-dining layout of Wang Anyu's "Time Collection" saves users an average of 10 minutes per meal and 500 steps per day. As an on-site visitor said: "Fewer steps each week mean more time for life."
From the launch of two white papers, to in-depth discussions by industry leaders, to enthusiastic check-ins by fans and media, MARSSENGER’s event at AWE 2026 was not only a showcase of new products and technologies, but also a proposal for the future of Chinese kitchens.
