On March 8th, Puyuan Fashion Ancient Town, Tongxiang, Zhejiang.
Where the pink walls and black tiles of a millennium-old town meet the powerful expression of modern technology, an imagination of the future kitchen unfolds gently here.
As we embark on the inaugural year of the 15th Five-Year Plan, under the national strategic blueprint of promoting “High-Quality Homes” and comprehensively improving living standards, MARSSENGER Integrated Kitchen Appliances successfully held its 2026 Brand Strategy Conference under the theme “We And You”.
Leaders from authoritative institutions including China Household Electric Appliances Research Institute, China National Hardware Association, and AVC, together with top designers and core national distributors, gathered to witness MARSSENGER’s milestone leap from a “Single Product Leader” to a “Kitchen Life Reconstructor”.
01 Authority Endorsement: Witnessing Strategic Upgrade Together
Xu Dongsheng, Vice President of China Household Electric Appliances Research Institute, pointed out:
The kitchen appliance industry is moving from functional satisfaction to an intelligent ecosystem.
MARSSENGER leads the kitchen space revolution with systematic integration, setting an industry benchmark for transforming cutting-edge technology into perceptible user experience.
Meng Fanbo, Full-time Vice President of China National Hardware Association, stated:
MARSSENGER represents the leap from “Made in China” to “Sophisticated Manufacture in China”.
Driven by a quality control system above industry standards, it promotes collaborative upgrading of the upstream and downstream industries, making substantial contributions to the overall manufacturing level of the sector.
02 Strategic Renewal: From Integrated Stove to Integrated Kitchen Appliance Expert
What is the most precious resource in the kitchen? The answer is space.
Yan Pengju, Vice President of MARSSENGER, noted at the conference:
Most Chinese families have kitchens smaller than 8㎡, yet they accommodate an average of 8.2 appliances.
When space is fully occupied by products, quality life can hardly thrive.
Based on this insight, MARSSENGER officially launched its new brand strategy:
New Brand Identity:
With “harmony and transparency” as its design philosophy, MARSSENGER strategically upgrades from functional attributes to a high-end lifestyle.
New Brand Positioning:
Officially renamed from “MARSSENGER Integrated Stove” to “MARSSENGER Integrated Kitchen Appliances”.
This is not merely a name change, but an evolution from a single-product leader to a Kitchen Life Reconstructor.
Two integrated kitchen appliances replace 12 separate products.
This is not just a reduction in quantity, but a leap in functionality.
Integrating superior functions, MARSSENGER redefines kitchen space with the “2 > 12” integration logic, launching a kitchen revolution that combines efficiency and aesthetics.
03 Global Premiere: Space Magician Series, Setting the Integration Benchmark
At the conference, the Space Magician Series made its official global debut.
The new-generation M80 Integrated Cooking Center and W80 Integrated Cleaning Center realize the vision of “A tiny space holds boundless imagination” within less than 1 square meter.
Space Integration: 2 replaces 12.
It integrates 12 core functions including range hood, gas stove, oven, air fryer, steamer, dishwasher, and sink, freeing up precious kitchen space.
With integrated aesthetic design and slim floating structure, the products blend seamlessly with kitchen cabinets.
Functional Integration: Achieving 1+1>12.The M80 features 15cm low-altitude near-suction and 32m³/min air volume, delivering instant oil fume removal.Its exclusive 8-level bionic noise reduction technology limits operating noise to a whisper-quiet 45dB, breaking industry limitations.
The W80 creates a one-stop kitchen workflow, cutting average cooking time by 10 minutes per meal.
AI Intelligent Control: Cooking made effortless. The M80 is equipped with a full-scenario smart kitchen system. Its AI visual flame and fume control automatically recognizes over 100 cooking scenarios. The AI Diet Manager provides personalized healthy meal plans for specific groups based on scientific nutrition matching.
04 Grand Announcement: Wang Anyu as Global Brand Ambassado
After the new product launch, the conference reached another highlight.
MARSSENGER Integrated Kitchen Appliances officially announced Wang Anyu as its Global Brand Ambassador.
This also explains the profound meaning of “We And You”:
Users are always at the center of the brand.
Today, “You” gains a new meaning:
It refers to every user at the heart of the brand, and also coincides with the initials of Global Brand Ambassador Wang Anyu (WAY).
This is not just a clever coincidence, but a symbol of the unity of brand spirit, user expectations, and the ambassador’s unique qualities.
It represents a heartfelt, value-aligned “mutual devotion” among the three.
Wang Anyu interprets the brand proposition “Reconstruct the Kitchen, Return Space to Life” with his authentic lifestyle.
Wang Anyu was chosen for his two core traits that highly align with MARSSENGER:
First, all-around capability: constant breakthroughs in multiple fields, just like MARSSENGER’s integrated functional advantages.
Second, relaxed vibe: calm and composed after giving his all.
This is exactly the experience MARSSENGER wants to bring users:
Leave complexity to technology, leave relaxation to life.
05 A New Era Begins: The Future of Integrated Kitchen Appliances is Here
Witnessed by Chairman & President Huang Weibin, Vice Chairman & Executive President Huang Zecheng, and partners, the Space Magician Series made its official global launch.
At the end of the conference, hundreds of drones lit up the night sky of Puyuan with light, projecting the new logo of MARSSENGER Integrated Kitchen Appliances.
In the future, MARSSENGER will continue to act as an Integrated Kitchen Appliance Expert, upholding the brand proposition “Reconstruct the Kitchen, Return Space to Life”, bringing efficient, organized, and relaxed kitchen experiences to more Chinese families.
