Brand Story_About_Marssenger Kitchenware Co., Ltd.

No.1 brand for 3 consecutive years in China

*Source: Research into China’s integrated stove market by Frost Sullivan (Beijing) Business Consulting Co., Ltd. completed in May 2024
No 1 brand for 3 consecutive years in China: based on caculation of sales of integrated stoves from 2021 to 2023

“Marssenger is an envoy descending from Mars to solve the problem of kitchen smoke.”

——Huang Weibin, Chairman

History

2010

ESTABLISHMENT

Zhejiang Marssenger Kitchenware Co., Ltd. was registered
The first direct-sale store opened in Haining, Zhejiang Province.
The first integrated stove X6 was launched.

2011

BUSINESS

Marssenger's first franchise store officially opened.
Awarded Excellent Quality and Service Brand of Chinas Gas Stove Market.

2012

INNOVATION

X7 integrated stove was launched and remained a best-seller for a decade.
Marssenger became a drafting unit for the Integrated Stove standard.
Franchised stores exceeded 100.

2013

AWARDS

X7 integrated stove won the German iF Design Gold Award.
Selected as Jiaxing Enterprise Technology Center.

2014

EXPANSION

16.47 acres industrial park, with an investment of over 100 million yuan, officially opened.
Awarded High-Tech Enterprise certificate.

2015

ENTERPRISE

X2 integrated stove launched, ushering in the era of steaming integrated stoves.
E3 integrated stove launched on Tmall, officially entering the e-commerce market.
Selected as Zhejiang Provincial Industrial Design Center.
Franchised stores exceeded 500.

2016

STRIVING

Successfully completed shareholding reform and renamed as Marssenger Kitchenware Co., Ltd.
Awarded Zhejiang Famous Brand.

2017

PROGRESSION

Three Virtues Culture officially promulgated.
Awarded Zhejiang Manufacturing “Quality” Mark certification.
Franchisees exceeded 1,000.

2018

BREAKTHROUGH

31.46 acres smart integrated stove industrial park, with an investment of hundreds of millions, officially opened.
D7 integrated dishwasher launched.
Selected as Zhejiang Professional Demonstration Enterprise.

2019

FORGING AHEAD

Signed famous Chinese actor Huang Lei as the exclusive brand ambassador for five consecutive years (2019-2023).

2020

IPO

Successfully went public on the company’s 10th anniversary
X8 integrated stove launched.
Marssenger ventured into overseas market.

2021

NEW JOURNEY

Ranked No.1 in both national offline and online sales.
Obtained CNAS laboratory accreditation certificate.
Certified as Zhejiang Smart Factory.

2022

MOVING FORWARD

Ranked No.1 in both national offline and online sales for two consecutive years.
Construction began on a smart kitchen appliance production base covering about 16.47 acres with a total investment of over 1 billion yuan.
Franchisees exceeded 2,000.

2023

INNOVATIVE DEVELOPMENT

Leading unit of the 14th Five-Year National Key R&D Project.
Selected as Zhejiang Future Factory.
Selected as National Industrial Design Center.
Innovatively launched the NEXT series of steaming & baking integrated stoves.
Approved to establish Zhejiang Postdoctoral Workstation.

2024

TRAVERSING THE CYCLE

Authoritatively certified as National No.1 for Three Consecutive Years and Leader of High-End Integrated Stoves.
Won four major awards at the 6th China Kitchen & Bath Industry Innovation and Development Summit in 2024.
"Fear no smoke even when frying 100 chilies" successfully notarized by authoritative notary offices for four consecutive times.

2025

SMART TECH

AI Partner: Marssenger MCOOK GPT professional cooking large model technology.
Authoritatively certified as No.1 Brand by Sales in High-End Integrated Kitchen Appliances.
Authoritatively certified as No.1 by Sales in China Integrated Dishwashers for Six Consecutive Years.
Authoritatively certified as National No.1 by Sales for X5 Series Single Item High-End Kitchen Appliances.

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Brand Story

Company Overview

Marssenger Kitchenware Co., Ltd., established in 2010, is a premier high-tech enterprise dedicated to high-end integrated kitchen appliances. Driven by the mission of "making kitchen life healthier," we have spent the last 16 years perfecting a premium product lineup that includes integrated stoves, dishwashers, sinks, and custom home furnishings.

Innovation & Manufacturing

Operating a massive 350,000 m² smart industrial park and a 7,000 m² R&D laboratory, Marssenger holds over 800 authorized national patents and nearly 700 honorary qualifications. Our technological prowess has designated us as a provincial "Future Factory" and the leading unit of a National 14th Five-Year Plan key research project.

Award-Winning Design

We merge aesthetics with functionality. By partnering with elite global design firms like BMW Group's Designworks, we have won over 30 authoritative domestic and international design awards since 2010, including the prestigious iF Gold Award and Red Dot Award.

Market Leadership & Growth

Marssenger holds the industry record for the fastest journey from establishment to IPO (10 years). We have maintained the #1 sales volume in China's integrated stove sector for three consecutive years (2021-2023). Powered by a robust network of over 2,100 offline stores and top-ranking online channels, we continue to lead the industry in comprehensive sales systems. We has also actively developed new sales channels such as KA, home decoration and sinking markets, creating a leading sales system in the integrated stove industry.

Corporate Responsibility

Over the course of its development, Marssenger has cultivated a "Three Virtues" cultural framework—anchored in Virtuous Governance, Virtuous Conduct, and Virtuous Artistry—while steadfastly adhering to a user-first philosophy. Simultaneously, we fulfill our corporate social responsibilities by actively engaging in charitable initiatives. Guided by a user-first philosophy and a commitment to virtuous governance, we continuously innovate while fulfilling our social responsibilities through active engagement in public welfare.

*Source: Research into China’s integrated stove market by Frost Sullivan (Beijing) Business Consulting Co., Ltd.

“Marssenger has been ranked number one nationwide”: based on calculation of sales of integrated stoves from 2021 to 2023

“Leader of high-end integrated stove”: based on calculation of sales of high-end integrated stoves from 2021 to 2023, calculation finished in May 2024

Patents

Continuous Innovation and Industry Leadership

As of December 2023, Marssenger has accumulated 585 national patents

25
National invention patent
118
Industrial design patent
442
Utility model patent

Wind-driving smart engine

Using a third-generation DC variable frequency motor, achieving an airflow of 25m³/min, and a maximum static pressure of 1200Pa, Marssenger integrated stoves are capable of capturing the intense smoke of stir-frying 100 chilies.
Dynamic noise reduction

Backed by multiple patents, featuring six-step noise reduction, achieving a whisper-quiet experience at 49.5dB, Marssenger products ensure a tranquil cooking environment where babies can fall asleep. The noise reduction effect is certified by China Household Electric Appliance Research Institute.
Super Hybrid Cooking

Featuring an 80L large-capacity lower cabinet, perfect for family gatherings. It integrates steaming, baking, disinfection, and air-frying into one versatile appliance. With comprehensive functionality, it allows you to quickly serve delicious meals for family and friends. It has 7 heating tubes on 4 sides and uses dual-fan convective airflow, along with a diamond-shaped flush-mounted steam generating tray. It provides abundant steam, rapid heating, and uniform temperature distribution. This ensures even coloring, such as perfectly uniform egg tarts on a single tray. The ultra-sensitive ceramic film inner tank is oil- and water-repellent, making it easy to clean.
Even Heat Technology

Featuring the latest top-intake burner, with an ultra-wide power range of 0.3-5.2kW. The broad and even heat distribution ensures uniform cooking. Pancakes cooked with such burners are evenly colored. The swirl-pattern energy-concentrating pot stand achieves a super-high thermal efficiency of 66%, energy-saving and gas-efficient.
Lingxi smart interaction

The independently developed MCOOK Smart Kitchen Platform, seamless connectivity, remote control via the app, NFC one-touch smart connection, wind moving with the fume , smart after-sales and other intelligent technologies make cooking smarter and life easier.