On December 18, 2025, the 7th China Kitchen & Bath Industry Innovation Development Summit, themed "Win Through Marketing Evolution, Value Direct to Users", successfully concluded in Nanjing. Jointly hosted by AVC, JD MALL, and JD Electronics, the summit brought together leaders from industry associations, top channel distributors, and representatives of renowned brands to explore innovative pathways and strategies for deepening user value in the kitchen and bath industry during an era of stock market competition. MARSSENGER Kitchenware Co., Ltd., a leading brand in the integrated stove industry, was invited to participate, sharing insights on industry transformation and showcasing the brand's practices and reflections on product innovation, scenario development, and user operations.

I. Securing Dual Awards, Demonstrating Benchmark Industry Strength

         At the summit, thanks to its profound industry heritage, outstanding product capabilities, and broad market recognition, MARSSENGER won two prestigious honors: the title of "Top Ten Brands in the Kitchen & Bath Industry", and its star product, the MARSSENGER X5 Pro Integrated Stove, was awarded the "Product Sales Champion Award in the Kitchen & Bath Industry". These dual accolades not only represent the industry's high recognition of MARSSENGER's leading position in the integrated stove field but also testify to the core strengths and user reputation of its products in market competition, injecting powerful momentum for the brand to deeply cultivate the stock market and lead industry innovation.

II. Industry Enters Stock Market Refinement Phase, Innovation Path Becomes Core Topic

    Currently, the kitchen and bath industry has transitioned from a period of policy dividends to a phase of stock market refinement, with market growth drivers shifting to dual engines: home renovation and product replacement. Guo Meide, President of AVC, clearly pointed out in his summit speech that the integrated stove category needs to focus on the intensive cultivation of "scenarios", which highly aligns with MARSSENGER's long-term development strategy. As a benchmark enterprise in the integrated stove industry, MARSSENGER has keen insight into the core demands of the stock market. Addressing pain points such as kitchen space layout and installation compatibility in older homes, it has launched a series of standardized renovation solutions. Through pilot promotions in communities and self-media dissemination, it has successfully activated replacement demand in the stock market, providing users with convenient and efficient kitchen upgrade experiences.

III. Focusing on Core User Needs, Delivering Product Value Directly to the Heart

     The "2025 China Kitchen & Bath Industry New Consumption White Paper" released at the summit pointed out that consumer demand is shifting from functional satisfaction to value identification, with experiential and personalized needs becoming mainstream. MARSSENGER always puts users at the center, moving beyond traditional product R&D logic. It listens to users through various methods such as store visits, in-home research, and analysis of customer return visits, precisely capturing consumers' emotional and scenario-based needs for kitchen spaces. Whether meeting the space utilization demands of small households or catering to the smart operation habits of young consumer groups, MARSSENGER uses its products as a medium, deeply integrating convenient cooking, health, environmental protection, and aesthetic design. It transforms the kitchen from merely a cooking place into a core space for family bonding, delivering product value directly to users' hearts.

    IV. Breaking Through with Differentiated Innovation, Deploying One-Stop Kitchen Solutions

         Facing industry homogenization competition and growth bottlenecks, MARSSENGER insists on breaking through with differentiated innovation. Just as emphasized in the summit forum regarding "segment scenario value and full-chain trust building", MARSSENGER focuses on its core integrated stove category, continuously deepening segment needs in cooking scenarios. It keeps breaking technological barriers in areas like smart connectivity, fume purification, and energy efficiency, while also emphasizing the development and research of categories like integrated dishwashers and gas water heaters, providing users with one-stop kitchen solutions. In response to the market change where young consumer groups are becoming the main decision-makers in households, MARSSENGER adopts a more equal communication stance, vividly conveying product technological advantages through major online platforms to establish a deep connection between the brand and young users.

          In his address, Meng Fanbo, Full-time Vice Chairman of the China Hardware Association, called on industry peers to collaborate across multiple dimensions such as channel innovation, product upgrade, and user operations to achieve sustainable industry upgrading. MARSSENGER will actively respond to this initiative, persistently practicing its core philosophy of "User First", pursuing excellence in product innovation, continuously upgrading scenario services, and fostering open collaboration for win-win outcomes in ecosystem synergy.

     This summit has charted the course for the high-quality development of the kitchen and bath industry. MARSSENGER will take this participation as an opportunity to absorb industry wisdom, deepen innovative practices, and work hand-in-hand with industry partners to build an efficient and synergistic new industry ecosystem. With more competitive products and services, it aims to meet consumers' aspirations for a better life and lead the integrated stove industry towards a broader future.